MED SPA
CAMAS MEDICAL AESTHETICS AND SPA
Camas Med Spa — Marketing & Creative Lead
At Camas Med Spa, I wore many hats — and loved every one of them. I managed social media strategy and execution, creating content that aligned with the brand’s clinical expertise and welcoming energy. From monthly promotions and treatment highlights to before-and-afters and provider spotlights, I helped grow our online presence while educating and engaging our audience.
I also supported email marketing, curated seasonal campaigns, and designed branded graphics for both digital and in-studio use. Beyond content, I coordinated photo and video shoots, collaborated with providers on patient education posts, and maintained a consistent brand voice across platforms. My role blended strategy with creativity, always aiming to elevate the client experience and amplify the heart of the spa: trust, transformation, and self-care
Miss Washington x Camas Med Spa
One of the highlights of my time at Camas Med Spa was the opportunity to collaborate with Miss Washington. She discovered the spa through our social media presence — a testament to the thoughtful, brand-aligned content I helped create. Impressed by the aesthetic, tone, and professionalism of our online platforms, she reached out to experience the spa for herself. I coordinated her visit, captured photo and video content, and shared her experience in a way that resonated with both her audience and ours. It was a rewarding moment that reflected the power of authentic marketing and consistent brand storytelling.
PERSONAL BRANDING – Camas Med Spa
One of the most unique aspects of our marketing strategy at Camas Med Spa was the creation of individual Instagram handles for each provider — which allowed us to build trust and familiarity between clients and their providers. I helped lead and manage this initiative by creating personalized content tailored to each provider’s specialties, style, and voice, while still aligning with the spa’s overall brand standards.
From treatment highlights and client education to day-in-the-life stories and personal touches, each account became its own micro-brand within the larger Camas Med Spa umbrella. I worked directly with providers to plan, capture, and post content that showcased their expertise and personality. This strategy not only boosted engagement, but also empowered providers to connect with clients more authentically, ultimately driving bookings and deepening brand loyalty.
The Lady Carnival — 2022 & 2023 Event Production
The Lady Carnival was an original concept my team and I created from scratch — a bold, fun, and strategic way to connect with our clients beyond the treatment room. First launched in 2022 and brought back by popular demand in 2023, we designed the event to highlight the best of Camas Med Spa: trusted skincare lines, high-performance machines, and the people behind the services.
We invited top product vendors and reps from our medical device partners to create an immersive experience where attendees could learn about treatments, test products, and meet their providers face-to-face. From vendor coordination and branding to social media campaigns and event-day content creation, I played a key role in executing every piece. What started as just an idea became one of our most impactful marketing and community-building events — bringing education, empowerment, and a little sparkle to the med spa space.
Monthly Specials — Campaign Strategy & Content Creation
Each month, I developed and promoted seasonal specials that aligned with both business goals and client needs. From highlighting trending treatments to bundling services and products, I worked closely with the team to create offers that felt exciting and relevant. I designed promotional graphics, wrote engaging captions, and scheduled content across social media and email platforms to ensure consistent, on-brand messaging. These monthly campaigns not only boosted bookings and product sales, but also helped educate our audience and keep them engaged with fresh, value-driven content.
My time at Camas Med Spa was the perfect blend of creativity, strategy, and collaboration. From building brand-aligned social media content and managing monthly campaigns to launching full-scale events like The Lady Carnival, I had the opportunity to shape how the spa connected with its audience — both online and in person. Whether it was empowering providers through personalized content or helping clients feel more informed and confident about their skincare journey, every project was rooted in purpose. It was more than just marketing — it was about creating connection, trust, and lasting impact in the wellness space.
